The Origins of the Milk Tradition

Perhaps the most recognizable ritual following an Indianapolis 500 victory is the winner's consumption of milk in Victory Lane. This unique custom traces its roots back to 1936, when Louis Meyer requested a bottle of buttermilk following his third career win at the event. Meyer, who had previously enjoyed the drink after his second victory in 1933, inadvertently sparked a lasting sporting legacy.

It wasn't until 1956 that the act was formalized. Recognizing a significant marketing potential, dairy industry leaders collaborated with event organizers to turn the spontaneous moment into a permanent fixture. During that year, winner Pat Flaherty received $400 for participating in the now-iconic ceremonial drink.


Tradition and Exceptions

While the tradition has remained largely unbroken for decades, it has seen occasional controversy. The most notable departure occurred in 1993, when Emerson Fittipaldi chose to drink orange juice instead of milk, a decision that drew significant criticism from fans and organizers alike.

In contemporary racing, the process is highly organized. Before the event, each driver submits their preferred type of milk. Should they be the first to cross the finish line in the upcoming 110th Indy 500, that specific choice will be waiting for them. The presentation is carried out by two dairy farmers, with one bottle delivered to the winning driver and another to a representative of the winning team.


Modern Preferences

Statistical trends show that whole milk remains the most popular choice among the field. The last four champions have all opted for whole milk, with the exception of Helio Castroneves, who chose 2% milk after securing his record-tying fourth victory in 2021.

For this year’s edition of the race, the selections among the participants are as follows:

  • Whole Milk: 25 drivers
  • 2% Milk: 7 drivers
  • Skim Milk: 1 driver

As the drivers prepare for the green flag, the presence of the milk in Victory Lane remains a symbol of both endurance and the enduring legacy of the Indianapolis 500.