Have Students and Sugarloaf Social Club unlocked the secret to perfect golf gear? Their new collaboration, 'Students of Sugarloaf Social Club,' seamlessly blends prep-school nostalgia, technical innovation, and practical on-course functionality in a single, cohesive release.
Students, founded by Michael Huynh, quickly became a standout in golf fashion after its 2022 pivot. Sugarloaf Social Club, created by golf enthusiast Ian Gilley, evolved from a college group chat into a must-have clothing brand for style-conscious golfers. Their overlapping yet distinct missions made this partnership a thrilling development.
The collection landed at 17 pieces—a compromise between Huynh's initial idea of 3 and Gilley's vision of nearly 30. It ranges from a $60 T-shirt to an $875 golf bag made with MacKenzie Golf Bags. Both founders emphasize the project's natural synergy and joy, highlighting a rare partnership where both brands' core ethos is fully represented.
The design process merged Sugarloaf's 'high and low' aesthetic—mixing technical mountaineering pieces with preppy vintage—with Students' scholarly vibe. The result includes workwear-inspired jackets, technical camp shorts, and inside jokes only true golf fans will understand. This collaboration stands out not just for its style, but for the supportive, non-competitive spirit between the two brands.